About

Hello, my name is Victoria How and I live in Abbots Langley in Hertfordshire with my partner and two children. I'm currently employed as Senior Digital Designer in the Creative and Branding team at Ocado. I've worked across a real variety of projects at Ocado from design and art direction for marketing comms and campaigns, to more recently I've been working with the brand, marketing and UX teams, leading part of a brand update to bring visual consistency and digital excellence to the Ocado brand across all of it's touch points and streamlining the workflow process where possible by implementing templates, toolkits and guidelines.

I'm from a creative background, influenced from a young age by my family. My Dad, an Interior Designer for commercial industry. My mother, a crafter and Ceramicist. And my older Sister, a full time Artist and Photographer.

I left school at 16 to study a broad foundation course at Art and Design College, which is where I began to learn the creative skills I build upon every day. I then continued my education at a higher level choosing to explore the digital side of design and media, graduating from Southampton Solent University with a BA Hons in Multimedia Design. I've been working in freelance, contract and permanent design roles both in house and agency side and have built up a spectrum of creative and technical skills for digital and print, mainly in e-commerce, retail and business sectors.

I believe in investing time in self-improvement, personal development and skills based training, especially in the fast moving world of Technology, and I work hard to continuously boost technical ability, creative development and transferable skills. More recently helping develop more junior members of the team, through mentoring and coaching.

On a more personal level I keep fit with running, group weight training and yoga. I also enjoy playing the piano which I have recently taken up again with a goal to get to Grade 3, where I left off over 15 years ago. I enjoy family time with days out, arts and crafts, baking and scratch cooking healthy meals. I enjoy the odd music festival during the summer months, camping in our V-dub and enjoy traveling and exploring new sunny places as often as I can.

SKILLS

Digital


Responsive web design
Responsive HTML E-mails
Digital marketing
Visual design, UI, & UX
E-commerce CMS

Print & branding


Visual identity
Brand guidelines
Marketing communications
Corporate literature
POS, Exhibition & Large Format

Creative


Art direction
Photography & retouching
Concept mood boards, scamps & story boards
Illustration & motion

Transferable


Project management
Coaching & mentoring
Creative problem solving
Presentation & Communication

Download my CV