Brand Identity

Logo design
Visual style

Brand identity for local company McMurdie & Sons Bathrooms and plumbing. Having had the same logo for over 30 years, the brand identity was very out of date, not communicating the high quality service the company has to offer clients. The original logo featured a water droplet as part of the logo, so I re-worked this important part of thier company identity into a modern geometric vector shape with a new brand font and monochromatic colour palette. It was important that the logo was flexible enough to be applied to a variety of surfaces, working on both white for the vehicle signwriting and also navy polo shirts of the companies uniform, so the colour scheme had to be flexible and have enough contrast with both backgrounds.